SimpleLogin, with a transparent pricing model (you know where our revenue comes from) with a single product that focus solely on improving the login experiences yet still giving users total control over their data, does not have any incentive to utilize your user data.
In addition, we believe in a fair model: users come to your website because your website brings value to them and we are in a win-win relationship, so you deserve to have a share of the benefit.
Apple can also be considered as an ad platform with their Apple Search Ads so better to not put Apple in a (much) higher position than Facebook or Google in terms of privacy.
Arguments about transparent pricing and fair model apply to Apple too 😉
The current advertising model is based on an unfair model where big players (Google, Facebook, etc) take almost all benefit and app/content creators get almost nothing. We strongly believe a sustainable model should be fair: our partners should get an important part of the revenue because together with SimpleLogin, we provide a great login experience to user while respecting user privacy at the same time.
The revenue formula is still work-in-progress as we need to take into account different factors (mostly payment processing fee and tax rate) but hopefully this can give you a rough idea on how it works.
The payment period is monthly and works as following:
- a user John opts for the premium subscription. John pays 20$/year. After processing fee and taxes, let's assume SimpleLogin receives 12$ net (this number is quite optimist in France 😉), which is 1$/month. Half of this will be distributed to partners.
- John uses N apps that implement SimpleLogin: each app will get an equal part of the revenue.
Let's put this into a concrete example. The following numbers are of course hypothesis.
- the average number of app a user uses per month is about 10, half of them implement SimpleLogin, that makes N=5.
- you have a website/app that has 1M users, half of them use SingleLogin and 10% of them are paying customers, that is 1 000 000*0.5*0.1=50 000 paying users.
Using our formula, each month you will receive:
monthly_revenue = total_number_of_paying_user * 1/2 * monthly_net_revenue / average_app_number
monthly_revenue = 50000 * 1/2 * 1 / 5 = 5000$